Problem+Scenario

Example of scenario (rough idea)

Lisa and Michelle and Steve have shopped for 5 hours non stop at Yorkdale mall today. The three friends have not been successful in finding a matching trio outfit for Jenny's wedding in three months. Time is running out and they skipped lunch in hopes to find the perfect gowns and a suit that will match perfectly. After going back and forth to different stores Lisa fell in love with the new rebook sneakers and had to buy into her impulsive desire. She figured she would wait to get home to eat and skip eating out for dinner. Michelle and Steve are short for rent this month so they have been picky on all the gowns and suits they have seen so far and are starting to feel grumpy. They continue to shop for another another before Steve makes a groan and suggests he will buy the next suit whatever price it may be in order to leave the mall to go home and eat. Michelle convinces him its a waste of gas to go home now and then come back to Yorkdale and suggest they should just eat at the food court. Steve wants to eat stake but Michelle reminds him they are short for the rent and Lisa complains she has no money left over for a sit in dinner. The three go upstairs to the food court and split up. After 15 minutes the friends run into eachother and find noone has ordered yet. "what are you getting" ... "i don't know" the other says. They discuss all the prices and options they have and decide they don't care and what ever is cheaper will do for now. Lisa counted her last 5 dollars for a burger while Steve and Michelle decided to buy a 10" pizza to split.

 It is a regular day; you are busy as usual. You feel your stomach getting hungry and decide to eat. To make the decision you are faced with three constraints: available time, available food sources, and available funds. Because your time is limited, you will likely choose something nearby, so there is no time wasted traveling to and from the food source. This decision will also rule out sit down restaurants where you rely on service to take your order, and where your meal will be cooked from scratch. Chances are, the most convenient options are fast food franchises because these companies acquire as many locations as possible and pride themselves on selecting high traffic/prime real-estate areas. Among the food choice options available in the area, you are only acquainted with the largest companies who own the most locations and have the strongest marketing power. Again, these companies are likely to be fast food franchises. The healthier choice "moms and pops" food vendors have nowhere near the resources of the larger companies, and cannot compete with their marketing or locations. The third constraint has to do with your budget and the available amount of money you can spend on the food. Most people, on average, will choose to spend the least possible. This will likely, yet again, be pointing to fast food, the worst nourishment for you.  The information for the nutritional facts of these meals are available, however, it is very hard to compare the differences between alternate selections while you are searching within a time constraint.